When Jay Leno’s new primetime experiment began, I expressed my general ambivalence about the whole thing. As I said then, I find Jay Leno rather harmless, not hilarious by any means, but hardly any less un-hilarious than most everyone else in late night. It’s a genre predicated on their being nothing else on, so the bar is low. A few amusing jokes, maybe a good bit here and there, and some celebrity guests. That’s the formula and it has been unchanged since the late night genre began.
Now of course, Leno’s new primetime show has bomb, and he’s returning to late night, kicking his heir apparent Conan out after an inglorious couple month run. Leno’s getting killed in the press for how he’s handled this, with many focusing on a few components of the story:
1. That Leno promised this spot to Conan 5 years ago, then immediately took the spot back (Kimmel hit hard on this on Leno’s show)
2. That Conan is funnier than Leno
On point two, I don’t disagree. I like Conan way better than Leno. But the public, despite the vocal Conan defenders, clearly doesn’t agree. Conan’s ratings for the Late Night Show were way lower than Leno’s. More on that later.
As for the first complaint—I understand it, but it makes no sense. Do people understand that the Late Show is not Leno’s to give? He doesn’t own it. Naming his successor was nothing more than an NBC marketing ploy—at the very least NBC had to approve his choice, if it wasn’t there choice to begin with. It’s just logic—you can’t give what you don’t own. Leno doesn’t own the show, ipso facto etc.
So, if NBC is the bad guy—the ones that promised Conan a spot, than yanked it from him after a few short months, should our anger be directed at them? As the lowest-rated non CW network, they clearly deserve blame for such a sequence of terrible moves. But what move should they have made?
The situation is this. You have the Leno Show bombing in primetime, pissing off affiliates. Canceling it is a no brainer. Now, you have two options: First, let Leno go (his show is the one that bombed, right?), and keep Conan in Late Night. Or, do what they did and force Conan out. As a viewer, I prefer the latter, but it would have been a terrible move for an already struggling network. Because as much as I love Conan, his ratings were lower than Lenos when he was in that time slot. By losing Leno, you are basically downgrading your entire late night lineup. Your bombing in primetime and late night. Move Leno back and you at least salvage late night.
It’s just business. The same reason the best show ever got cancelled.
Maybe they should have been more patient with Conan—maybe he would have started pulling better ratings. But when you’re in last place in the ratings race, patience is a virtue that is hard to justify.
So did Late Night TV just get a lot unfunnier? Yes, unquestionably (though if Conan moves to fox as rumored, maybe not). But blaming Leno or NBC makes no sense. If anyone deserves the blame, it’s 20th century economist Simon Kuznets (he knows what he did).
If nothing else, this whole thing has finally made Jimmy Kimmel funny again.





