Archive for the ‘Uncategorized’ Category

Adverbed!

Thursday, July 16th, 2009

It’s time for another addition of Adverbed!, where we take boring news stories, and make them fun and exciting with the addition of a few, carefully considered Adverbs (as well as other adjectives and modifiers).

Sotomayor Confirmation

This week we take on the (YAWN!), Sotomayor Supreme Court confirmation hearings, which are about as dry as Jon Cleese at an Oscar Wilde convention.  That is, they were that dry…until now! (added language in BOLD).

The following are excerpts from the official transcript for the Sotamayor confirmation hearing:

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“You said that, quote, you would hope that a wise Latina woman with the richness of her experiences would reach wise decisions. … So tell us, you’ve heard all of these charges and countercharges, the wise Latina and on and on. Here’s your chance. You tell us — you tell us what’s going on here, Judge?” asked Sen. Patrick Leahy, D-Vt lustily.

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“I think it’s consistent in the comments I’ve quoted to you and your previous statements that you do believe that your backgrounds will accept — affect the result in cases, and that’s troubling me. Don’t you think that is not consistent with your statement, that you believe your role as a judge is to serve the larger interest of impartial justice?”  offered Sen. Jeff Sessions, R-Ala douche-bagedly.

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“As you know, judge, the landmark case of Griswold v. Connecticut guarantees that there is a fundamental constitutional right to privacy as it applies to contraception. Do you agree with that? In your opinion, is that settled law?”  probed Sen. Herb Kohl, D-Wis, fisting a ham and pastrami sandwich nostalgically.

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“If a holding in the Supreme Court means it is settled, do you believe that — that Gonzales v. Carhart, upholding the partial-birth abortion ban, is settled law?” quizzed Sen. Orrin Hatch, R-Utah anti-semiticly.

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Does the Constitution authorize the president to not follow parts of laws duly passed by the Congress that he is willing to sign that he believes are an unconstitutional infringement on executive authority?” mused Sen. Dianne Feinstein, D-Calif giggling impishly.

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“Do you believe that the Supreme Court overstepped their constitutional authorities when they went beyond the words of the Constitution, in other words, to the word purpose, and thus expanded the ability of government to take an individual’s private property?” Sen. Charles Grassley, R-Iowa, asked fondling himself despondently.

The E-Mail Bag

Thursday, July 9th, 2009

From the e-mail bag, this question comes from Uri in Wichita Falls, Kansas:

Hey–since you used to work in advertising, do you have a favorite ad right now?

yaz

Good question. While it’s always subject to change, right now my hands down favorite ad on TV is what I’m calling the YAZ APOLOGY AD.  This ad is basically a ‘WHOOPS, WE SCREWED UP WITH THE FDA IN OUR LAST AD, so now we have to run this one to make up for the damage we’ve done.’  To see why it’s great, let’s just go through our hand-dandy advertising review checklist:

Hilarious back story? CHECK

All great ads have a funny back story, and you don’t have to be an advertising expert to see this one.  Woops—someone forgot to run that hip, cool new birth control ad we just launched with a $100 million TV campaign by the legal department and now the FDA is going to make us spend another $100 million to apologize for all the shit we got wrong.  Ha, ha, ha, ha!

I wonder how many interns were sacrificed to the client in the making of this ad?

Unnecessary branding? CHECK

Yaz is so excited about branding, they even keep their apology ads on message. But why do you even have to create a brand image for birth control? I admit I’m not the definitive expert on what women are looking for in their birth control pill, but I’d guess the most important factors are:

  • Will this allow me to have sex without getting pregnant (this is pretty important)
  • Does it have horrible side effects like skin lesions, mood swings, and sensory hallucinations?
  • Is it covered by insurance

I’m not sure things like “this pill really reflects my cool, outgoing lifestyle” are going to move too many consumers. If I were writing the campaign, it would be something like, “Hey, do you like having sex but not getting pregnant? Try Yaz! It’s birth control and it might even do other cool things too like clear up your skin. But what it’s really good at is getting you not pregnant. If that’s what you want, try Yaz. Yaz. Yaz. Yaz. Yaz. Yaz.” The ad would just be me reading this over the Yaz logo.  Totlal production cost: $113.

Nonsensical Image/Copy Relationship? CHECK

Your words may say there are differences between PMS and PMMD but your body language says le’ts do it in the woman’s rest room.  You know how I like it baby–without bloating, irritability, and possible liver hemorrhaging.

Absurd Tagline? CHECK

The Yaz tagline sums up everything great about this ad: Beyond Birth Control.  What the hell is beyond birth control?  You know what’s beyond birth control–having a baby.  That’s what happens when you go beyond birth control.  How about just, Birth Control.  Yaz. It’s Birth Control.  There you go, mission accomplished.

Use of Talking Animals? NEGATIVE

The only thing between this ad and true ad greatness would be talking animals, or maybe puppets or something. Oh well, I’m sure they made a mistake in the apology ad that they soon can apologize for.

FINAL THOUGHT: How do you feel having your birth control handled by a company that can’t produce :30 seconds of content without making a mistake?  Isn’t not making a mistake a pretty fundamental componenet of birth control?

ADDITIONAL FINAL THOUGHT: If you go to the YAZ WEBSITE, you get a sense of how the Yaz brand promise changes by country.  Click on the US as your country and you get the hip, urban, woman about the town campaing.  Click on the Netherlands and you get what looks to be a normal, medical looking web site.  Click on Asia and you get–I don’t know–true love in spring?

Friday Links

Thursday, July 2nd, 2009

Thanks to all who helped find these gems. No, I will not be giving you any credit, but thanks.

My New Favorite Blog: Awful Library Books

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Does this ad make you want to use more electricity/ Watch more NBC

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This is apparently the 4th most viewed Youtube Video

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But most Youtube videos aren’t destined for such greatness

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You’ve made a mockery of Taco Night!

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Passive Aggressive Notes Assaults Grammar and Graffiti

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What is the Next Transformers?

(I was thinking Playmobile: The Mundane World Gets Adorable)

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From the Diary of John Adams

Top 5 Can’t Miss Screenplay Ideas

Thursday, June 25th, 2009

screenplay

Too Much Calamari: A man eats too much calamari and gets sick.  Then, his memory comes back and he realizes he was a CIA hitman in a past life. He must assassinate the man who is going to kill the president. In the final scene, he meets the squid fisherman who caught the calamari he ate at the beginning of the film. They become good friends.

Five Days: A man who is divorced and misses his kids and also has a bad job, discovers a magic calendar that allows him to relive 5 days from his past. He can pick any day he wants to relive to try and change how his life came out.  He changes his life for the better, but then he wakes up and it was all a dream and he’s still a loser.

Unnecessary Force: Once, Chip Bullet was a tough LA street cop, battling gang leaders in some of the toughest neighborhoods in the city.  But when he gets transferred to a small, quaint town in eastern Oregon, he has to adjust to the quirky life of the town, where the worst crime is when someone steals a bicycle.  But when someone steals Chip Bullet’s bicycle, all rules are off.  Unfortunately for Chip, this bicycle thief turns out to be an alien and then it turns out everyone in the town is also an alien and they are plotting to kidnap the president. It’s up to Chip to stop them, but how can he do that without his lucky bicycle which his grandfather who was mysterious gave to him on his first day on the force?

It Takes One to Know One: A screenplay based on the proverb.

Love at First Bite: Two vampires living in Italy, discover the one thing they love more than sucking human blood—cooking! They start their own restaurant which quickly becomes the hit of Paris.  But when a rival restaurant owner discovers their secret, will he blow their chances of winning the Restaurant of the Year award? A romantic comedy set in the heart of the culinary capital of the world—San Francisco.

Back Up and Running

Wednesday, June 24th, 2009

Now with 78% fewer viruses.

Tecnhical Difficulties

Sunday, June 21st, 2009

Due in part to higher than anticipated demand, part to web administrator tech-deficiencies, part to an ongoing sturggle with Google over whether this site is or is not a destination for distributing hard-core pornography, the blog will be innactive for the next week. Resolution is on the way. Hopefully.