Time for another episode of: Misguided Focus Group Findings!
The product: The snuggie—a blanket that you can wear, for people who like blankets, but are too lazy to hold them in place.
Assumed Focus Group Findings: While consumers love the idea of not being cold, and are intrigued at the prospect of being able to fall asleep without the cumbersome steps of changing clothes or pulling a blanket slightly over your body, there is some resistance to looking like an idiot walking around in an over-sized sweatshirt/robe/duvet cover.
Misguided Solution: If only we could make the snuggie more stylish so that people would want to wear them! Let’s see, what is stylish…oh, I know, leopard and zebra prints. Because if you are wearing a one-sized-fits-all blanket with sleeves, so long as you also look like a lumpy version of a wild animal, then it’ totally okay. Looks like the snuggie’s not just for inside anymore!
Projected Sales Impact: Yes, people will buy these.
See the Designer Snuggie Spot Here.
Tags: Madvertising, snuggie
You were reading SkyMall on your flight back to Phx, weren’t you.
I know someone who owns this product. One of its many flaws is that you are guaranteed to get 25 electric shocks per minute when you have it on, and for at least an hour after you take it off. But I guess if it were more stylish, we could overlook that?