For years, advertisers have desperately tried to find evidence that their advertising does something. Most research is painfully disappointing, showing no clear correlation between ads and actual results. But now, finally a breaking story on an AD CAMPAIGN THAT WORKED. This is really good news. For years, we’ve struggled to establish even the most simplest correlation, and now they’ve finally done it. Anti-smoking groups have not only proven this ad works, but they were able to determine the exact amount of people (and not just people, teenage girls) it got to start smoking! Amazing. A happy day for advertisers everywhere.