A cable network built around running re-runs in a dying format aimed primarily at unemployed old people–how could it not succeed?
Luckily, the cable universe operates on a zero-sum principle, so the loss of one network means the addition of another.
Welcome, Disney Jr., targeting the allusive Kids 2-7 demo. Disney co-chair Anne Sweeney says “The launch of Disney Junior in the U.S. is the next step in our global preschool strategy…”
Am I the only one who finds it terrifying that Disney has a “global preschool strategy”? And that it has multiple steps? My God, what are they up to over there and does it involve giant lasers powered by barely potty-trained tikes?
Well, as they say, pre-schoolers are the new tweenagers.
Tags: Disney Jr.